“You know Jokic can win this championship. No one’s going to care. Let’s just be honest. I’m sorry. He’s not gonna go from where he is right now to this super megastar because he’s not doing anything kids want to see. It’s the players, their personality. You know Jokic is great, but he doesn’t have IT,” Arenas explained.

It’s definitely unfair to say that no one would care about Nikola Jokic and the Nuggets’ potential title. For one, Denver fans are surely going to care. It’s their first-ever shot at the Larry O’Brien trophy anyway.

Gilbert Arenas is clearly trying to say that Jokic isn’t that marketable because his style of play doesn’t really fit the social media era that only cares about highlights. But he can’t hold that against the Joker. After all, the NBA is a sport first before it’s a business.

Not to mention that the perspective on Jokic’s “boring” style could have been different had he been a member of the Los Angeles Lakers or Golden State Warriors or any big-market team for that matter.

The fact is it’s not only the players or their style of play that factors in on selling them. At the end of the day, what Redick is saying is true. The league does need to find a way to better sell the players and the product they put on the court.